Home 4 The Holidays
Nearly 1.3 million orphan pets were placed in forever homes between Oct. 1, 2012 and Jan. 2, 2013 as a result of last year’s “Home 4 the Holidays” pet adoption drive. The 2012/2013 season brought together thousands of animal organizations around the world for the shared goal of getting as many animals placed over the holidays as possible.
“We celebrate the fact that in just three months we helped save the lives of almost 1.3 million animals,” said Mike Arms, founder of the adoption drive and President of Helen Woodward Animal Center. “We're proud of the work we've done and we're especially proud of the hard work the partner organizations continue to do every day.”
This year’s campaign aims to grow that number even higher through effective marketing and key media relationships. By way of education and outreach, “Home 4 the Holidays” encourages those considering a pet to adopt from their local animal organization rather than purchasing a pet from a backyard breeder, puppy mill, or pet store.
“Home 4 the Holidays” succeeds in reaching several important goals because it helps find orphaned animals a loving, adoptive home; it educates the public about adopting from an animal organization; and lastly it provides animal organizations of all sizes all around the world with important marketing information and guidance, as well as tools for implementing media events and activities.
We are also excited to announce our new partnership with the quality pet food company Blue Buffalo. This company has stepped forward to join Home 4 the Holidays and support shelters in their efforts to help pets find their new forever home. With their support, and all of us working together, we look forward to another exciting and successful year.
More than 8.3 million pets have been placed in forever homes since Helen Woodward Animal Center, along with thousands of animal organizations across the globe partnered to do something about shelter overpopulation when the program first started in 1999. Yet, even with the program’s incredible growth, we aim for higher numbers and more involvement. We look forward to this 2013-2014 season of working together toward the loving placement of homeless pets and we will not stop until every orphaned animal is finally “Home 4 the Holidays".