Home 4 The Holidays
Just over 1 million orphan pets were placed in forever homes between Oct. 1, 2013 and Jan. 2, 2014 as a result of last year’s “Blue Buffalo Home 4 the Holidays” pet adoption drive. Celebrating another successful year, the 2013/2014 season brought together thousands of animal organizations around the world for the shared goal of getting as many animals placed over the holidays as possible.
“Working together we helped save the lives of over 1 million orphan animals in just three months,” said Mike Arms, founder of the adoption drive and President of Helen Woodward Animal Center. “We are proud to partner with such amazing rescue organizations who, like us, dedicate their lives to this heartfelt work every single day.”
The upcoming year’s campaign aims to grow that number even higher through effective marketing and key media relationships. By way of education and outreach, “Home 4 the Holidays” encourages those considering a pet to adopt from their local animal organization rather than purchasing a pet from a backyard breeder, puppy mill, or pet store.
“Home 4 the Holidays” succeeds in reaching several important goals because it helps find orphaned animals a loving, adoptive home; it educates the public about adopting from an animal organization; and lastly it provides animal organizations of all sizes all around the world with important marketing information and guidance, as well as tools for implementing media events and activities.
We are delighted to announce that the pet food company Blue Buffalo will again partner with us for the 2014/2015 Home 4 the Holidays Campaign. This quality company is dedicated to supporting shelters in their efforts to help pets find forever homes. With their support, and all of us working together, we look forward to another exciting and successful year.
More than 9 million pets have been placed in forever homes since Helen Woodward Animal Center, along with thousands of animal organizations across the globe partnered to do something about shelter overpopulation when the program first started in 1999. Yet, even with the program’s incredible growth, we aim for higher numbers and more involvement. We look forward to this 2014-2015 season of working together toward the loving placement of homeless pets and we will not stop until every orphaned animal is finally “Home 4 the Holidays".